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CLEP® Principles of Marketing Book + Online (CLEP Test Preparation)
Free Download CLEP® Principles of Marketing Book + Online (CLEP Test Preparation)
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From the Back Cover
CLEP* PRINCIPLES OF MARKETING Everything you need to pass the CLEP* Principles of Marketing exam and get the college credits you deserve. CLEP* is the most popular credit-by-examination program in the country, accepted by more than 2,900 colleges and universities. For over 15 years, REA has helped students pass their CLEP* exams and earn college credits while reducing their tuition costs.DIAGNOSTIC EXAM TO FOCUS YOUR STUDYOur online diagnostic exam pinpoints your strengths and shows you exactly where you need to focus your study. Armed with this information, you can personalize your prep and review where you need it the most. MOST COMPLETE SUBJECT REVIEWOur targeted review covers all the material you’ll be expected to know for the exam and includes a glossary of must-know Marketing terms.TWO FULL-LENGTH PRACTICE EXAMSThe online REA Study Center gives you two full-length practice tests and the most powerful scoring analysis and diagnostic tools available today. Instant score reports help you zero in on the topics that give you trouble now and show you how to arrive at the correct answer—so you’ll be prepared on test day.
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About the Author
James Finch is the director of the M.B.A. program at the University of Wisconsin–La Crosse. He has also served the university as interim associate dean of the College of Business Administration and as a graduate faculty member. Dr. Finch holds a Ph.D. from Ohio State University.James Ogden is the chair of the Department of Marketing at Kutztown University in Kutztown, Pennsylvania. He has taught at Cedar Creek College, Central Michigan University, and the University of Northern Colorado. Dr. Ogden received his Ph.D. in College Student Personnel Administration from the University of Northern Colorado, and received his M.S. in Marketing from Colorado State University.Denise Ogden is an assistant professor in Marketing/Business Administration at Penn State Lehigh Valley in Reading/Fogelsville, Pennsylvania. She has taught at Allentown College/DeSales University and Cedar Crest College. Dr. Ogden holds a Ph.D. in Business Administration from Temple University.Anindya Chatterjee is an associate professor of Marketing at Slippery Rock University in Slippery Rock, Pennsylvania. He has taught at Temple University, from which he received a Ph.D. in Marketing.
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Product details
Series: CLEP Test Preparation
Paperback: 204 pages
Publisher: Research & Education Association; Sixth Edition, Revised edition (February 14, 2013)
Language: English
ISBN-10: 073861095X
ISBN-13: 978-0738610955
Product Dimensions:
6.5 x 0.8 x 9.8 inches
Shipping Weight: 8 ounces (View shipping rates and policies)
Average Customer Review:
3.9 out of 5 stars
48 customer reviews
Amazon Best Sellers Rank:
#284,456 in Books (See Top 100 in Books)
Ordered this book about 5 weeks before taking the test. This was the only resource I purchased. Aside from what I have learned at my job, I have had no former experience with marketing. Took the diagnostic test as soon as I got the book. Scored a 24. Read through the book twice. Took the second diagnostic exam about two weeks later; scored a 54. Read the book about two more times and took the final practice test a few days before the exam; scored a 61. Scored a 78 on the actual CLEP test.I found it very helpful to review the questions in the practice tests and the answers. During the exam, I saw a lot of things that weren't covered in the book. But, I didn't really think the book could cover every marketing topic that could be on the exam. I eliminated answers I knew weren't correct, which usually left me with two choices. From there, I made a best guess. Common sense also played an integral part of my testing strategy. Additionally, they throw choices seemingly made up at you. If you don't recognize an answer, it probably isn't the correct one. Go with your gut.
Our son has successfully completed fourteen CLEP examinations for a total of 48 transferrable college credits. He has used the REA books in almost all cases supplemented by the DIVE curriculum for the advanced math and Biology tests. In all cases, he has found these resources to reasonably represent the information needed to successfully pass the CLEP exams, although additional study guides, and videos should be used whenever possible to ensure test success.CLEP ExamCollege AlgebraCollege PrecalculusCollege BiologyCollege CalculusIntroductory PsychologyIntroductory SociologyPrinciples of MacroeconomicsPrinciples of MicroeconomicsInfo Sys & Computer ScienceHuman Growth & DevelopmentCollege CompositionPrinciples of ManagementPrinciples of MarketingAnalyze & Interpreting Literature
I purchased this book so I could receive credit for a marketing class that I did not want to take. I am typically an A/B student and I have no prior knowledge of the subject, but I heard this CLEP examine was fairly straightforward. I read through this book at a slow pace with a highlighter for ~4 hours. Then, I took ~2 hours to read through all of my highlights a little later in the day.The exam is scored on a scale of 80-20, but most universities will award credit for a score of 50 or above (you should check with your school). Using only this book and ~6 hours of study time, I scored a 66.If I could do it, so can you! Good luck!
I studied this book for just one week and got a 69 on the CLEP test. The Marketing CLEP test is one of the easiest CLEP tests out there. So you probably don't even need to study that much (if at all). I found that the 2 practice exams in this book were much harder than the actual clep test. Some of the questions in the practice exams aren't covered in the sudy guide at all. But don't worry about it. On the CLEP test that I took there were questions on the marketing mix, derrived demand, penetration pricing, distribution channels and foriegn marketing. Overall I think that this is a good resource for a pretty easy test. My recomendation would be to do the practice test on the CLEP website. Then read this book twice. Do the 2 practice exams. Read the explanations on the questions you missed. And then just go for it. Also don't worry about the math questions on the practice exams about markups and markdowns. I didn't see any of these questions on the actual CLEP test.
Took the preliminary exam. Got a 61.Read the whole book through. Took the first online exam. Got a 63. Reviewed each question I got wrong in detail. Took practice exam number 2. Got a 67. Reviewed each question I got in detail.Took the real CLEP. Scored a 69.However, I will say this book needs a new edition. There was stuff on the real CLEP that was not covered in this booklet at all. It covered most of it, maybe like 80%. Wish it was closer to 90%.
I rarely write customer reviews, but other customer reviews on these type of products have been essential to me when it came to picking study materials. I took this exam this morning and passed with a score of 72 (out of 80), with my university only requiring a score of 59 (general score to pass is 50). I studied intensely for about a week in preparation, with this book as my only resource. If you read this book thoroughly, and do the practice exams, making sure to review the answers and explanations to the question you got wrong, you should have no problem passing this exam.This is by far your best resource for preparing for CLEP Marketing.
I used a combination of this and [...]/ to successfully pass my exam. This book is strictly defintions, while [...]did a better job of provding real life scenarios, so I could connect everything. Regardless, neither resource covered at least 1/4 of the material on the exam, but is still probably one of the better resources out there if used in conjunction with something else.
The book is decently written and goes straight too the point; however, after taking the test I don't feel that is covered a lot of the information in the exam considering I drew more from my prior knowledge from my a marketing class in order to pass the exam with a 66. The practice test were the most helpful part of the book I feel since there are explanations of each question in the back of the book or online. If you have never taken or are unfamiliar with marketing I would suggest pairing this book with a textbook or doing additional studying online.
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