Ebook Download Managing Enterprise Content: A Unified Content Strategy
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Managing Enterprise Content: A Unified Content Strategy
Ebook Download Managing Enterprise Content: A Unified Content Strategy
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From the Back Cover
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About the Author
Ann Rockley is President of The Rockley Group, Inc. Ann has an international reputation in the single sourcing movement and in the fields of content management, e-content, and e-learning. Ann is doing ground-breaking work in the field of information design for content reuse and enterprise content management. She regularly speaks at dozens of conferences around the world on the topics of single sourcing, content management, and e-content. Ann is an Associate Fellow of the Society for Technical Communication and has a Master of Information Science from the University of Toronto. She teaches Enterprise Content Management at the University of Toronto.
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Product details
Paperback: 592 pages
Publisher: New Riders; 1 edition (October 27, 2002)
Language: English
ISBN-10: 0735713065
ISBN-13: 978-0735713062
Product Dimensions:
7 x 1.2 x 9 inches
Shipping Weight: 2 pounds (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
22 customer reviews
Amazon Best Sellers Rank:
#1,643,530 in Books (See Top 100 in Books)
This book's title has probably attracted those interested in Enterprise Content Management. ECM has increasingly become a major buzz in business strategy circles as the information age tidal wave spills over into organizations and floods them with content. We're literally drowning. "Managing Enterprise Content" does not discuss ECM in broad terms, such as structured and unstructured content, email, scanned documents, OCR, ICR, etc. Instead, it focuses on content reuse. To take a simple example, a product brochure, a website, and a press release all include descriptions of a product. Why, the book argues, rewrite that description three separate times for each medium? Why not write it just once, store it in a content management system, and then reuse it over and over again? "Content Modularization" or "Content Reuse" probably describe the goals of this book less confusingly than "Managing Enterprise Content." But, in fairness to the authors, the current title isn't inaccurate, it just lends itself easily to misunderstanding. To reiterate: those looking for a course in Enterprise Content Management conforming to the Association for Information and Image Management's (AIIM) guidelines should look elsewhere.Nonetheless, those looking for a strategy to manage distributable content throughout an organization should take a look at "Managing Enterprise Content." The focus remains on implementing a "unified content strategy," which translates essentially to an efficient reuse of content. Here the word "content" has a specific sense relating to verbiage authored for a specific use. Product descriptions, mission and vision statements, disclaimers, compliance and regulatory announcements, anything widely distributable qualifies. How does one efficiently manage the creation and the evolution of such content across an organization? This obviously implies some form of centralization (although this pregnant term gets strategically avoided for obvious reasons). And this further implies a software system. But prior to purchasing an expensive application, the business must align itself process-wise to enable content reuse. Otherwise the costly program will sit and rot. The first three parts of the book (I - III), comprising its first twelve chapters, discuss these necessary preparations and walk the reader through to implementation. This progression mirrors, for good reasons, the project management and software development life cycle processes. First, determine the concept or the "why?" of the project (Chapters 1 & 2). Then perform cost benefit analysis (Chapter 3 discusses ROI for content reuse), analyze and prioritize the current content infrastructure, the "As-Is" (Chapters 4 through 6), look to the future by modeling and designing the elements of the system the "To-Be" (Chapters 7 through 11), and finally implement the reusable content infrastructure (Chapter 12). Evaluation of software tools and technology should come before implementation, but the book instead covers these topics in Part IV (Chapters 13 to 18). So it's that easy to implement a unified content strategy? Well, no, not really.Part V, the book's final section, outlines the inevitable issues that face organizational restructuring. Implementation of a unified content strategy will probably necessitate fundamental changes. Roles will get changes, people moved around, departments will get realigned or reorganized. All of this can sap morale or cause anxiety amongst employees. The author is not an authority on such issues, so this section of the book remains somewhat cursory and high-level. Conflict management gets deferred to a website (the book contains an out of date URL, but the book's website[...] has an updated address), and the advice presented here will probably not surprise anyone. Still, managing change remains an important part of any new implementation and this section, though rudimentary, will at least raise awareness.Lastly, the appendices contain a grab bag of information. Appendix C, on vendors, has probably suffered from age (these days, a lot can happen in three years), but it may provide some good leads. Appendix B, "Writing for Multiple Media," probably could have appeared in the main body of the book; it contains important details not covered elsewhere.Overall, the book does give a plausible outline for implementing the proposed strategy. Some of the chapters may seem overly simplistic or overlong to those experienced with system implementations or business process management. At the very least, "Managing Enterprise Content" may introduce some readers to the concept of enterprise content reuse. That concept remains a challenging one that will likely mean different things to different organizations. So this book does not provide the final word on the subject, nor does it intend to. An organization can only use this book as a blueprint or a guidepost for implementing its own unified content strategy.
The bible of content strategy. Period. Second edition published in 2012.
Bought this sometime ago however provided very good reference material and was most worthwhile to the studies I was then doing and have subsequently completed. Written clearly and quite easily understood.
One of the last great leaps in corporate productivity will be to bring repeatability, consistency and automation to capturing and sharing intellectual assets, whether they're in the form of documents, Web pages, Palm Pilots, or other media.Ann Rockley has written the definitive guide for people who want to steer their organizations to take this leap. Whether you're from the business side or from the technical side, Ann's book will help you build your business case, re-engineer your processes, design your data models, select appropriate tools, implement the new system, and avoid the many dangers that lie along the route.Most people think that content management systems will deliver all of the benefits they seek, but Ann Rockley's book shows why you have to think well beyond a single tool or a single process in order to achieve significant and sustainable success. With more than one-half of IT projects failing to meet expectations, someone equipped with Ann's book is well prepared to beat the odds.For example, if you're hoping to sprinkle some new software over your existing processes to deliver the full potential of a unified content strategy, then Ann shows how futile and unproductive such an approach will be. If you want to achieve substantial changes in your results, then you'll have to make substantial changes to your processes. Ann's book not only lays out which changes you'll need to make and the impact of those changes, but also describes how to introduce those changes to minimize resistance.Ann and her co-authors bring enormous real-world experience to bear on the contents of this book. For example, Ann points out where tools and systems are not enough when she writes about how authors must change their approaches and writing styles in order to create information that can be easily and automatically reused and repurposed.
Managing Enterprise Content covers content management strategies from A to Z. It is an authoritative guide on the subject. With that stated, this book assumes the readers have very little knowledge in content management. It is written into 6 parts and follows a "unified" content strategy approach. It initially describes the pitfalls within content management, namely content silos.As an architect for content management systems, I have a vested interest with increasing my experiences and knowledge in content management. It would have been nice to see real life examples and situations throughout this book. Chapter 10 did provide some mocked up scenerios for content design. Furthermore, the writing style was too dry. Without the real life examples, it was more like the theory of enterprise content management.It's an excellent study in content management, but I prefer a first person writing style and some solid real life examples.
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